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Rob Mikulec

National Merchandising Director for Meat

Rob Mikulec is a seasoned retail professional with over a decade of experience in the grocery industry in Canada. He has held various Director level roles across different functions within Sobeys, including Chief of Staff to the COO, Operations, Capital Planning, as well as leadership positions in Seafood, Deli, and Kitchen Merchandising. Prior to joining Sobeys, Rob began his career in consulting, focusing on post-merger integration and operating model development.

Rob is currently the National Merchandising Director for Meat at Sobeys where he oversees the Meat and Plant-Based Protein departments at Sobeys, Safeway, Foodland, and Thrifty Foods banner stores nationwide.

Day 1 - Apr 16, 2023
2:15 PM

Fireside Chat: Cultivating Change - Strategies for Nudging Consumers to Embrace Plant-Based Foods

Rob Mikulec

Don’t Miss Out.

Plant Forward has gathered one of the most concentrated groups of leading decision-makers in one room. With increased networking opportunities, Plant Forward will again be one of the best places to build relationships with key industry stakeholders.


General Admission

Access to all Plant Forward sessions in-person, including networking opportunities and breakout rooms. Seats are limited.

Important Registration Information:

  • Members of Protein Industries Canada, Pulse Canada, Plant-Based Foods of Canada and Canadian Pulse and Special Crops Trade Association receive an exclusive rate. Host member rate is applied at checkout.
  • Students and delegations can contact us to request applicable rates. Exclusive rates cannot be guaranteed.
  • Admission purchases are subject to applicable HST.
  • There will be no on-site registrations for Plant Forward. Attendees must be registered prior to coming on-site.
  • View the cancellation policy here
  • See who attended Plant Forward in 2022
April 16-18, 2024