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Paco Underhill

Envirosell Inc.

Paco founded Envirosell Inc. in 1986 as a testing agency for prototype stores. A consulting firm that does research, Envirosell has worked in 50 countries and with more than one-third of the Fortune 100 list. While prototype testing of stores, restaurants, and bank branches is still 30% of its business, Envirosell’s largest clients today are global technology companies trying to understand consumer behavior in-store, in-home, on the job, and online. Other clients included global Mall Developers, CPGs, healthcare groups, airports, professional sports clubs, theme parks, home builders, office designers, and online agencies. Paco stepped back as CEO of Envirosell in August of 2020 and is now serving as a strategic advisor.

Paco is the author of popular books including Why We Buy: The Science of Shopping out in 27 languages and 28 editions and used in MBA programs, design schools, and retailing training programs across the world. His books and articles are used in English as a Second Language (ESL) textbooks published by both Oxford University Press and National Geographic. His newest book, How We Eat: The Brave New World of Food and Drink, was published by Simon & Schuster in January of 2022. Both print and audio versions of, How We Eat, have been on the Amazon best-seller list. The company that owns rights to Paco’s books and is the recipient of his speaking income is Peckshee LLC.

As a speaker and presenter, he has worked in 50 countries talking to merchants, marketers, bankers, technologists, hospital groups, government agencies, cultural institutions, non-profits, trade institutions, and most importantly students. As the son of a diplomat who grew up around the world – he has a global perspective and believes in Edutainment – laughter, and education are intertwined.

Day 3 - Apr 18, 2024
11:10 AM

Closing Keynote: How We Eat Has Changed - Understanding Post-Pandemic Consumers

Paco Underhill headshot

Don’t Miss Out.

Plant Forward has gathered one of the most concentrated groups of leading decision-makers in one room. With increased networking opportunities, Plant Forward will again be one of the best places to build relationships with key industry stakeholders.


General Admission

Access to all Plant Forward sessions in-person, including networking opportunities and breakout rooms. Seats are limited.

Important Registration Information:

  • Members of Protein Industries Canada, Pulse Canada, Plant-Based Foods of Canada and Canadian Pulse and Special Crops Trade Association receive an exclusive rate. Host member rate is applied at checkout.
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  • There will be no on-site registrations for Plant Forward. Attendees must be registered prior to coming on-site.
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April 16-18, 2024