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Margaret Hughes

Vice President, Sales & Marketing
Avena Foods

Margaret Hughes is the vice-president of sales and marketing with Avena Foods Ltd., a specialty miller of oat and pulse value-added ingredients. She is passionate about the benefits of pulses and oats, both for people and for the planet. She grew up on the Canadian prairies where, since 1936, her family owned and operated Best Cooking Pulse Inc., a pulse-processing company. Margaret sits on the Pulse Processing Research Advisory Committee for North America, the Manitoba Agriculture Research and Innovation Committee and the board of Field to Market Canada. She has previously served on the boards of the Manitoba Food Processors Association, the Manitoba Food Development Centre, and on the Canadian Federal-provincial Pulse Industry Round Table. Margaret has spoken at numerous food industry events in North America and has received the Manitoba Food Processors Association (MFPA) Industry Builder Award and the North American Agricultural Marketing Officials (NAAMO) Agricultural Marketing Excellence Award.

Day 1 - Nov 01, 2022
11:20 AM

Panel: Value Chain Perspectives on Achieving Sustainability Goals

Margaret Hughes Headshot

Don’t Miss Out.

Over the course of two days, Plant Forward will demonstrate the strength and integrity of Canada’s integrated supply chain, highlight sustainability initiatives and the latest innovations happening in Canadian crops and ingredients, and provide insights from trailblazing companies who have chosen Canada as their preferred place to invest in plant-based innovation.

Registration is now closed.


Access to all Plant Forward in-person sessions including networking opportunities.

Regular: $1050


Virtual access to event sessions, includes virtual access to all Plant Forward speaker sessions. Q&A and networking opportunities are unavailable for virtual pass.

Online only: $850

Important Registration Information:

  • Registration closes October 28
  • Early bird registration rates are available April 1 – July 31
  • Plant Forward will follow the government-mandated COVID-19 regulations in place at the time of the event
  • There will be no on-site registrations for Plant Forward. Attendees must be registered prior to coming on-site
  • View the cancellation policy here
  • See who’s attending Plant Forward!