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Bill Greuel

Chief Executive Officer
Protein Industries Canada

Bill’s combined passions for agriculture and innovation were the driving forces behind his career. Initially, this led him to private sector jobs at a biotech start-up, in the canola industry and at a large multi-national agriculture company. Bill then transitioned to the Saskatchewan Ministry of Agriculture, where he worked as a Provincial Oilseed Specialist, Research and Development Manager and Executive Director of Crops and Irrigation Branch before accepting the role of Assistant Deputy Minister, Regulatory and Innovation.

While growing up on a farm and throughout his career, Bill saw first-hand the opportunity for growth in Canada’s agriculture industry. As CEO of Protein Industries Canada, Bill helps Canada’s plant-protein sector realize this potential by leading the development of Protein Industry Canada’s programs, resources and initiatives. His efforts have also helped make the Global Innovation Cluster an instrumental player in the plant-protein landscape.

Day 1 - Apr 16, 2023
4:20 PM

Panel: Showcasing Canadian Innovation Across the Value Chain

Bill edit

Don’t Miss Out.

Plant Forward has gathered one of the most concentrated groups of leading decision-makers in one room. With increased networking opportunities, Plant Forward will again be one of the best places to build relationships with key industry stakeholders.


General Admission

Access to all Plant Forward sessions in-person, including networking opportunities and breakout rooms. Seats are limited.

Important Registration Information:

  • Members of Protein Industries Canada, Pulse Canada, Plant-Based Foods of Canada and Canadian Pulse and Special Crops Trade Association receive an exclusive rate. Host member rate is applied at checkout.
  • Students and delegations can contact us to request applicable rates. Exclusive rates cannot be guaranteed.
  • Admission purchases are subject to applicable HST.
  • There will be no on-site registrations for Plant Forward. Attendees must be registered prior to coming on-site.
  • View the cancellation policy here
  • See who attended Plant Forward in 2022
April 16-18, 2024