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Michael von Massow

OAC Chair in Food System Leadership & Professor, Food Agriculture and Resource Economics
University of Guelph

Mike is a Professor in the Department of Food, Agricultural, and Resource Economics at the University of Guelph. Mike is interested in how people think about food with recent work focusing on labeling, alternative proteins, novel food products, animal welfare and antibiotic use. Mike's research also considers the structure and performance of food value chains, including farm practices, as they evolve in response to changing consumer preferences and other factors. Mike speaks frequently to a variety of groups about issues relating to food and food production. He has written for the Globe and Mail and other publications and is often quoted on radio and in the media. As a frequent blogger with a strong presence on broadcast, print and social media, Mike committed to sharing research and perspective in a manner that helps to inform public policy and private strategy. Mike has also introduced his FoodFocus Podcast to discuss issues of interest in the food space.

Day 1 - Apr 16, 2023
3:50 PM

Presentation: Consumer Expectations for Plant-Based

Mike Von Massow headshot

Don’t Miss Out.

Plant Forward has gathered one of the most concentrated groups of leading decision-makers in one room. With increased networking opportunities, Plant Forward will again be one of the best places to build relationships with key industry stakeholders.


General Admission

Access to all Plant Forward sessions in-person, including networking opportunities and breakout rooms. Seats are limited.

Important Registration Information:

  • Members of Protein Industries Canada, Pulse Canada, Plant-Based Foods of Canada and Canadian Pulse and Special Crops Trade Association receive an exclusive rate. Host member rate is applied at checkout.
  • Students and delegations can contact us to request applicable rates. Exclusive rates cannot be guaranteed.
  • Admission purchases are subject to applicable HST.
  • There will be no on-site registrations for Plant Forward. Attendees must be registered prior to coming on-site.
  • View the cancellation policy here
  • See who attended Plant Forward in 2022
April 16-18, 2024