Amanda Patterson
Senior Vice President, Strategy, Intelligence and AI
FleishmanHillardAmanda brings more than 22 years of integrated marketing and strategy experience to her role as lead for the strategy, Intelligence and AI practice at FleishmanHillard in Canada. She has deep expertise across agriculture and food systems, including work with Bayer CropScience, Corteva, Nutrien, Elanco, Kubota, and grower organizations like the National Canola Marketing Program and Alberta Wheat.
Her approach centers on understanding evolving consumer landscapes through audience insights and data intelligence, translating those insights into integrated market strategy across channels. She works with clients to develop strategies that address their unique business challenges, facilitates workshops to unlock opportunities and align stakeholders, and builds frameworks grounded in AI-powered data and consumer intelligence. Her focus throughout her career has been on putting audiences at the center of the work and translating strategy into measurable business impact.
Amanda has also built brands across B2C and B2B verticals including Adidas Global, Hyatt Hotels and Resorts, Best Buy USA, and Infiniti Global
Speaking:
Day 2 - Sep 22
1:45 pm
Consumer Demand in Transition: Price, Health, Nutrition & Clean Label Expectations
